Who We Are

Generali Insurance Malaysia Berhad

Generali Group is one of the largest global insurance providers with more than 190 years of heritage. The Group has been active in Malaysia since 2015 when it acquired a 49% stake in Multi-Purpose Insurans Berhad - a P&C insurance subsidiary of Multi-Purpose Capital Holdings to create MPI Generali. In 2022, Generali acquired full ownership of the MPI Generali joint venture and purchased a controlling majority in AXA Affin General and Life Insurance in Malaysia. 

In 2023, Generali unfolded a new growth chapter with the launch of a single, unified brand Generali Malaysia ― one of the largest general insurers and emerging life insurer in Malaysia backed by over 1,600 employees, a wide distribution network of more than 9,000 agents and partners and 49 branches. 

Now with an expanded scale, breadth, and expertise, Generali Malaysia strives to further its ambition of being a trusted Lifetime Partner and a progressive insurer that safeguards the needs of Malaysians and their future generations.



Our Purpose
To enable people to shape a safer and more sustainable future by caring for their lives and dreams.

In defining our plan, we have evolved our vision and mission to the essence of why we exist, our Purpose. We have always driven our efforts with the intention to improve people’s lives. In an increasingly complex world, our ability to care and help people by offering innovative, personalized solutions will enable them to take decisions and shape a safer future for themselves, their loved ones, their businesses.

The work we do every day, and everything we do at Generali is connected to our Purpose and defines our role in the world – now and in the future.

>1,400

employees committed to protect you

>9,000

agents, brokers, franchise & bank
partners nationwide

2 million

customers trusting us to empower their lives with better protection

Generali Life Insurance

Generali Group, one of the largest global insurance providers with a heritage that dates back to 1831, spans along history in Malaysia. MPI Generali, its joint venture partnership with Multi-Purpose Capital Holdings Berhad, can trace its history back 2015. In 2022, Generali acquired 100% ownership of the joint venture and purchased a controlling majority in the AXA Affin Life and General Insurance joint ventures in Malaysia. 

In 2023, Generali Group unfolded a new growth chapter by integrating the Life and General Insurance businesses and launched a single unifying brand “Generali" across its Life and General insurance companies.

With an expanded scale, breath and expertise to better serve customers, Generali strives to further its ambition of being a trusted Lifetime Partner, and importantly a progressive insurer that safeguards the needs of future generations of Malaysians.

At Generali Life Insurance Malaysia, we focus on helping individuals manage risk and achieve their financial goals. We offer our customers protection including life and savings insurance plans, investment-linked plans, medical insurance, and group term life insurance.

>200

employees

>1,500

agents, FINANCIAL ADVISERS, brokers, & bank partners nationwide

>250,000

customers